Here at analog/shift, we have a passion for timepieces with tradition, style and value. And it's no surprise that the Pantheon of Rolex watches includes so many pieces truly worthy of the moniker "icon." When you think of Rolex, your first thoughts may be the unmistakable GMT Master with its two-tone "Pepsi" bezel, the aviator's timepiece designed for Pan-Am pilots and transatlantic jet flights. Or you might imagine the form-follows-function Explorer I, the watch designed for mountaineers and tested under the most extreme conditions on earth. Mostly likely, you'll think of the Submariner, the legendary diver by which all others are measured. There's no denying that a Rolex Submariner is one of the most iconic watches of the last 60 years, but the same can easily be said about its sibling, the Datejust. Designed for the fluctuating conditions faced in everyday wear, the Datejust was the world's first wristwatch ever to incorporate a date function, and has been worn proudly by presidents, athletes and movie stars - and probably your grandfather. We’ve said it before and we’ll say it again; with perfect proportions, a robust automatic movement and timeless styling, the Rolex Datejust may simply be the most versatile and wearable watch ever designed. This particular Datejust (Reference 1601) dates from approximately 1970 and features a classic 36mm Oyster case, non-luminous silver sunburst dial and a lovely fluted white gold bezel. In outstanding original condition and coming complete with its original Jubilee bracelet, inner and outer boxes, hangtags, COSC certification paperwork and Guarantee Booklet, this is one of the nicest examples of vintage Datejust we have ever come across! For more information on then history of the Rolex Datejust, check out this recent article by Hodinkee, HERE.
