A weightless matte lipstick that delivers intense cool-toned pink color with the comfort of a moisturizing treatment, leaving lips velvety soft without dryness. Awards 🏆 2024 Hwahae Beauty Awards Best Lipstick - 1st Place 🏆 2024 H1 Hwahae Best Efficacy/Effect Awards Makeup Matte Lipstick - 1st Place 🏆 2023 Hwahae Beauty Awards Best Lipstick - 1st Place Key Benefits Air-Light Comfort: Powdery-velvet texture glides on smoothly without tugging or heaviness. Hydrating Matte: Infused with sodium hyaluronate and glycerin to prevent dryness while maintaining true matte finish. Cool-Toned Perfection: Pink Sand is a universally flattering cool pink nude that complements cool undertones beautifully. Buildable Coverage: Layer for bold pigment or apply lightly for a soft wash of color. Multi-Use Formula: Works as lipstick, blush, or mixable base for custom shades. For Skin Type All skin types seeking comfortable matte wear. Ideal for: - Cool undertones - Those who find traditional mattes too drying - Makeup minimalists wanting one versatile product Active Ingredients Sodium Hyaluronate: Binds moisture to lips for lasting hydration. Cotton Seed Extract: Vitamin E-rich nourisher that conditions lips. Silica Spheres: Create soft-focus matte finish without dryness. Dimethicone Complex: Provides smooth application and long wear. How to Use Prep lips with balm if extremely dry (optional). Apply from center outward, building to desired opacity. Press lips together to set color. Reapply after meals or as needed. Pro Tip: Use fingers to blend onto cheeks as a cream blush. What People Say "The only matte that doesn't make my lips look like the Sahara!" "Pink Sand is my perfect MLBB shade - cool enough without being frosty." "So lightweight I forget I'm wearing it, yet lasts through coffee breaks." "Friendly note: Exfoliate first if you have flaky lips for smoothest application." A K-beauty reinvented matte that proves bold color and comfort can coexist.
