Grays gone in 3 seconds. No salon. No mess. No commitment. Root Rewind™ is the instant root touch-up stick that glides thickened, buildable color exactly where you need it — roots, hairline, temples, part, sideburns and beard edges — and blends it into your own shade in seconds. One pass of the precision comb-tip and the gray disappears. It stays put through sweat, humidity and rain, then washes out cleanly with your next shampoo. No ammonia. No peroxide. No 45-minute box-dye ritual. Why women and men reach for it every morning Instant, undetectable coverage — buildable color that matches your natural tone, not a flat block of dye. Waterproof & transfer-resistant — sweat-proof, humidity-proof, and it won't rub off on your collar. Precision comb applicator — reaches the hairline, part, temples and beard edges that a spray can't. Temporary by design — washes out with shampoo, so there's zero long-term commitment and no harsh regrowth line. Weeks of use per stick — a little covers a lot; ideal for touch-ups between salon visits. The 3-second ritual Glide the comb-tip along dry roots, hairline, part or beard edge. Blend with the built-in comb for a seamless, natural finish. Go — set in seconds, lasts all day, washes out at night. Made to disappear into your hair — not stand out Most root cover-ups look like exactly what they are: chalky, obvious, one-note. Root Rewind™ was tuned for a soft, dimensional finish that reads as your hair, catching light the way real strands do. Formulated without ammonia or peroxide, it's designed to be gentle enough for daily use. Made for him, too Root Rewind isn't a women's product with men tacked on — it's built for anyone with grays showing. Men reach for it to knock back silver at the temples, sideburns, hairline and beard edges in the ten seconds before a meeting or a night out. No dye stains around the sink, no flat "shoe-polish" black — just your natural shade, dialed back a few years. Glide, blend, go. Cover the gray in your beard, too Gray sneaking into your beard, mustache or sideburns? Glide Root Rewind™ over the gray, blend it in with the comb, and it melts into your natural color in seconds — no patchy spots, no "shoe-polish" look. Sweat- and transfer-resistant all day, then it washes out clean with your next wash. The same 10-second ritual works for the hair on your head and on your face. Who it's for Anyone buying time between colorings — the professional with a 9am meeting and a stubborn silver streak, the dad who doesn't have 40 minutes, the person embracing the grow-out but not today. Available in three blendable shades — Black, Dark Brown and Light Brown — to match most natural tones. The Luma NYC guarantee Try Root Rewind™ for 30 days. If you don't love how it looks in the mirror, we'll refund you — keep the stick. That's how confident we are. Temporary root concealer. Covers grays until your next wash. Not a permanent dye.
