You asked for Light. We delivered. When the mountains turn blue, it’s on. Inspired by the iconic Coors Light can, the Ross x Coors Light Cimarron LT features color-changing mountain graphics that react to temperature. Finished with Ross’s industry-first and patent pending ThermoChromic technology, the mountains turn blue below 70°F—signaling safer conditions for trout—and fades clear as temperatures rise. Because knowing when not to fish matters too. Built on the all-new Cimarron LT, this reel was reworked from the frame in with aggressive porting to shed weight, a refined aluminum drag knob, and premium in-house anodizing done in Montrose, Colorado. The result is lightweight performance, smooth composite-disc drag, classic Ross styling, and a reel that’s just as much about protecting cold water as it is about fishing it. With every reel sold, a portion of proceeds is donated to Trout Unlimited to support river conservation and protect cold, clean water for future generations. Together, Ross Reels and Coors have raised over $200,000 to date, with a shared goal to raise an additional $100,000 in 2026—because protecting the waters we fish is just as important as the gear we fish them with. ThermoChromic technology (patent pending) finish turns mountains blue in water below 70°F Hand-painted and laser engraved Coors Light logo Fully machined aluminum frame with aggressive porting for reduced weight • Smooth composite-disc drag system with stainless steel interface Premium in-house anodizing done exclusively in Montrose, Colorado Limited to just 2,000 reels —once they’re gone, they’re gone Select sizes individually serialized, making each reel uniquely yours Made in Montrose, CO
