MADE WILD IN THE WEST. In the Canadian Rockies, every sugarcane plant based recyclable tube is filled 2 km away from the routine HQ and packaged in FSC-certified boxes, made in BC. All natural ingredients, better for Mother Nature.Tested on human friends, never animal friends. Ingredients: Sexy Sadie, water, calcium carbonate, sorbitol, xylitol, glycerin, hydroxyapatite, hydrated silica, glycolipids, xanthan gum, cinnamomum zeylanicum bark oil (cinnamon), sodium benzoate, potassium sorbate, stevioside. Ingredients Dirty Hipster: water, calcium carbonate, sorbitol, xylitol, glycerin, hydroxyapatite, hydrated silica, glycolipids, xanthan gum, mentha piperita (peppermint) oil, sodium benzoate, potassium sorbate, theobroma cacao (cocoa) extract, stevioside. What is hydroxyapatite? Hydroxyapatite is a natural mineral that makes up 97% of tooth enamel and 70% of bone, giving them strength and structure. Benefits of hydroxyapatite - Enhances enamel remineralization - Prevents dental hypersensitivity - Restores natural white smile - Safe if accidentally swallowed Things to love about Routine Toothpaste: - Flouride-Free - Hydroxyapetite & Nano-Hydroxyapetite - Recyclable sugarcane tube - Fresh clean finish - No artificial flavours - No SLS / parabens - Vegan - 100% yummy - Made wild in the Canadian Rockies