Extend the life of your Hook Up, not landfill. Your Hook Up is designed to last a lifetime. But like any outdoor product, the rubber back piece will naturally wear before the steel ever does. Instead of replacing the entire reel (and sending more plastic to landfill), this replacement part lets you restore your Hook Up with intention. By choosing to repair rather than replace, you’re keeping high-quality materials in use for longer and reducing unnecessary waste the way outdoor products should be designed. Product features: Long-Lasting: Grid-patterned rubber engineered for strength and everyday durability Weather-Resistant: Industrial-strength 3M outdoor adhesive built to withstand sun, rain, and changing conditions Designed for Repair: Replace only the component that wears, not the whole reel Lower Waste, Better Value: Less plastic in landfill, more life from your original Hook Up Built to last. Designed to be repaired. Made to do better.