Rum Mascara

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A lash-lover like no other, Wrap Party is a buildable, smudge-resistant tubing mascara from the founders of pop-up British beauty brand RUM – Sali, Jo and Sam. Created out of their frustration with “almost perfect” mascaras, it delivers drama without the drawbacks – no smudging, no flaking, no under-eye transfer – just beautifully separated, flexible lashes that stay put until you say otherwise. Size: 6ml True to its name, Wrap Party coats each lash in lightweight polymer tubes for length and definition. The result? A lifted, fanned-out finish that’s as long-lasting as it is comfortable to wear. Layer it your way. Apply to upper and lower lashes as you would your everyday mascara, building while still wet to reach your desired level of drama. Choose from “Taxi” – a classic black – or “Inkwell” – a chic navy. Removal is effortless – simply soak lashes in warm water and slide the tubes away with your fingertips. No makeup remover needed, no tugging required. £1 from every RUM mascara sold goes to Beauty Banks, supporting people experiencing hygiene poverty. Show more