Everyday Superfood Premium Saffron Strands are carefully sourced from trusted farms in the Middle East and packed in the UK to ensure freshness, purity, and full traceability. Often referred to as “vegetable gold”, true saffron is one of the most labour-intensive spices in the world and prized for its use in everything from saffron tea and saffron milk to traditional cooking and baking. Harvested during a short season starting around mid-October, the delicate lilac crocus flowers are picked by hand at dawn before sunlight can affect their quality. Each flower blooms overnight and must be harvested the same morning. The red stigmas are then patiently removed by hand, a skilled process that mass-produced saffron cannot replicate and one that directly impacts flavour, aroma, and colour. The saffron strands are gently toasted to dry them, a critical step that develops their distinctive aroma, deep colour, and rich flavour. They are then tested, sorted, and selected before packing, ensuring only high-grade strands reach you. This careful handling is why real saffron performs so well in saffron rice, paella, risotto, as well as in saffron cake, saffron buns, desserts, and brewed saffron tea. Unlike many sellers, we import saffron in small, controlled batches, selecting only from the latest and best crops rather than relying on old stock or bulk imports that may have lost potency. Packed in the UK, this approach ensures consistent quality whether you are cooking, baking, or preparing saffron tea at home. Winner of the Great Taste Award 2025, Everyday Superfood Saffron is 100% pure, free from additives, colourants, or fillers, just premium saffron strands as nature intended. Why choose Everyday Superfood Saffron ✔️ Winner of Great Taste Award 2025✔️ 100% pure saffron strands, no additives or fillers✔️ Hand-harvested and hand-sorted for premium quality✔️ Imported in small batches for freshness and potency✔️ Packed in the UK for quality control and consistency✔️ Available in multiple pack sizes at competitive prices Perfect for saffron tea, saffron cake, rice dishes, paella, risotto, desserts, and fine cooking, this is saffron for buyers who know the difference, or want to.