It’s a “dog eat dog” world in online business and within the Internet Marketing arena especially, where you’ll easily find hundreds of buyers and customers eager to discuss their horrible buying experiences with others through community sites, blogs, public forums and social media portals. It seems to be a common trend to focus business models around shoddy schemes, and questionable tactics. “Anything to bring in the sale”, so they say. But where does that leave you, the honest consumer? You’re forced into evaluating and analyzing every single offer you consider before you even come close to clicking on the “order link”. You’re immediately forced into “defense mode”, because you can no longer trust the sales copy that’s designed to pitch you on a deal of a lifetime, nor do you know WHO is behind the scenes and what they’re really all about. And even after doing your due diligence and evaluating the offer at a distance, how can you be sure that you are purchasing from a reputable and honest merchant.
