Movements transform people, culture and performance. Scott Goodson helps leaders close the gap between words and action turning purpose from a brand statement into a growth engine. Founder of StrawberryFrog, the global leader in “Movement Thinking” Scott has worked with Google, Walmart, P&G, Emirates, Truist Bank and other top brands to activate purpose inside organizations and in the marketplace. A bestselling author (Activate Brand Purpose, Uprising), Scott blends strategic insight with practical tools that rally teams, build passionate communities and drive measurable change.
