Buying for a team?Choose 5 or 10 licences to purchase access for multiple learners at a reduced per-person rate. After purchase, eBSI will contact you to confirm the learner details and arrange course access for each participant. Develop practical knowledge and confidence in Search Engine Optimization. Search Engine Optimization or SEO is the process of influencing the position of a website Why this course matters This course turns the subject into practical, structured learning you can apply in real business and workplace situations. It is designed to help you move beyond definitions and understand how the ideas, tools and decisions covered in the course fit together. What you will gain Build a practical understanding of the key concepts covered in Search Engine Optimization. Recognise where the topic applies in real workplace or business situations. Apply the methods and good-practice approaches covered in the course with greater confidence. Who is this course for? This course is suitable for digital marketers, SME owners, entrepreneurs, sales and marketing professionals and anyone responsible for online business growth. Course at a glance Study time: approximately 5 hours. Format: self-paced online learning. Professional development: CPD course. Search Engine Optimization or SEO is the process of influencing the position of a website in a search engine’s UNPAID results. In this unit you will: - Learn about the process involved in preparing and submitting your website to Internet search engines. This will be achieved by: - Learning how to prepare your website for search engine submission. - Analysing search engine strategy. - Examining the various search engines available on the internet. Completing this course will confer 5 CPD Credits towards internationally recognised Continuous Professional Development Requirements within organisations operating this kind of staff development methodology. Course Outline 1. INTRODUCTION 1.1 What is an Internet Domain? 1.2 Why an Internet Domain? 1.3 Preparing Our Website 1.4 Search Engine Robots 1.5 Recommendations for Search Engines 1.6 Classifying Search Engines 2. SEARCH ENGINE OPTIMIZATION 2.1 Search Engine Strategy 2.2 Types of Search Engine Traffic 2.3 SEO Statistics 2.4 What is MOZ 3. Keyword Research 3.1 Keyword Research – Practical Tutorials 4. SEO Practical Tutorials 5. SOCIAL SIGNALS SEO – PRACTICAL TUTORIALS Further Reading 1 – A training guide on SEO 2 – SEO Cheat Sheet 3 – SEO Mind Map 4 – Top SEO Resources Forum Assignment Continue your learning Part of this learning pathway: Internet Marketing Course pathway: eBSI Digital Marketing Academy > Internet Marketing > Search Engine Optimization Explore more Internet Marketing training or return to the eBSI Digital Marketing Academy.
