Selkie is a brand new way to look at haircare and I know you are going to love not only how amazing this shampoo is, but also how easy it is to refill! This next-generation sustainable and refillable haircare is an innovative powder-to-liquid shampoo with over 98% natural ingredients; simply add water and watch your fave shampoo tranform! Award winning and without the harsh chemicals or single-use plastic, Selkie have created a natural, vegan and cruelty-free powder formula that when hydrated with water makes up 300ml of Nourishing Shampoo, lasting 8-10 weeks on average. STARTER KIT: This starter pack includes a keep-for-life bottle and your Selkie shampoo REFILL: Already have a bottle you love or your Selkie shampoo bottle empty? This is the one for you! WHY I LOVE SELKIE No sulfates - We have replaced harsh sulfates like SLS with a gentle foaming agent derived from coconuts, guaranteeing a perfect wash without any irritation. Rice starch - Our conditioner is packed full of this active ingredient that promotes hairhealthand growth. Wheat protein - This natural protein strengthens hair structure making it less prone to breakage, whilst enhancing volume, texture, and overall condition. Macadamia oil - This oil hydrates andrevitalises dry, fragile hair as well as tames frizz, supports scalp health, and offers UV protection. Argan oil - This renowned hero oil is a cult favourite known for its ability to leave hair looking and feeling luxuriously soft and shiny. Avocado oil - Enriched with omega and antioxidants, this oil penetrates hair strands to provide nourishment and enhance health,giving you luscious locks.