The term "Send It" is commonly used among fighter pilots, bomber pilots, and other aircrew to signal or express the execution of an action, typically releasing weapons, firing guns, or initiating an attack. Its origins likely come from military radio communications, where clear, concise phrases are critical in combat. "Send It" became shorthand for confirming the pilot is ready to deliver ordnance or carry out a mission task, such as dropping bombs, launching missiles, or strafing targets. Over time, the phrase has also been adopted as a general term in aviation and military culture, expressing enthusiasm, decisiveness, or the green light to proceed. Fighter pilots, known for their high-energy and confident culture, popularised the term, making it a staple not just of air-to-ground combat but of their broader ethos.
