For Sports Brands That Want To Be Found First By Sinead Lotter | Creative Problem Solver This isn’t a book about “doing SEO” — it’s about building visibility that actually drives results. From how people search today (across Google, Maps, YouTube, TikTok, and AI tools) to structuring your pages, keywords, content, and credibility — this guide gives sports brands a clear system to show up more often, in the right places, for the right searches. 📄 35 pages What’s inside A clear, modern definition of SEO as discoverability across Google, Maps, YouTube, TikTok, Instagram + AI search The 5-part modern SEO system: technical performance, content relevance, authority, social search signals, reputation signals Practical optimisation guidance for Technical SEO + Content SEO + Authority + Social SEO + Local SEO + Reputation SEO + AI SEO A simple weekly / monthly / quarterly / biannual SEO stack you can run consistently The real tools modern brands use The most common SEO mistakes brands make (and what to do instead) Who is it for Brands and marketers who want to be found, chosen, and remembered—without SEO jargon Teams who need an SEO system that connects creative + strategy + reputation (not “just a website task”) Service/local businesses who rely on Google Maps + reviews to drive bookings and leads Content teams who want to create content based on real search behaviour (questions people actually ask)
