Roger BakemanCambridge University PressEdition: First Edition, 1/26/2012EAN 9780521171816, ISBN10: 0521171814Paperback, 200 pages, 22.9 x 15.2 x 1.2 cmLanguage: EnglishBehavioral scientists – including those in psychology, infant and child development, education, animal behavior, marketing and usability studies – use many methods to measure behavior. Systematic observation is used to study relatively natural, spontaneous behavior as it unfolds sequentially in time. This book emphasizes digital means to record and code such behavior; while observational methods do not require them, they work better with them. Key topics include devising coding schemes, training observers and assessing reliability, as well as recording, representing and analyzing observational data. In clear and straightforward language, this book provides a thorough grounding in observational methods along with considerable practical advice. It describes standard conventions for sequential data and details how to perform sequential analysis with a computer program developed by the authors. The book is rich with examples of coding schemes and different approaches to sequential analysis, including both statistical and graphical means.1. Introduction to observational methods2. Coding schemes and observational measurement3. Recording observational data4. Representing observational data5. Observer agreement and Cohen's kappa6. Kappas for point-by-point agreement7. The intraclass correlation coefficient (ICC) for summary measures8. Summary statistics for individual codes9. Cell and summary statistics for contingency tables10. Preparing for sequential and other analyses11. Time-window and log-linear sequential analysis12. Recurrence analysis and permutation tests.
