A deceptively charming dissident. The tart embrace of rhubarb entwines with delicate florals, boosted by an unyielding complexity from Egyptian geranium. A dank whiff of kush and Indonesian patchouli are enveloped in a sprightly ripple of juniper berry and pink pepper, drawn down by Virginian cedarwood and sandalwood. Being good can wait until tomorrow. Olfactory Notes: Top: Rhubarb, Pink Pepper Middle: Egyptian Geranium, Juniper Berry, Kush Base: Patchouli, Cedar, Sandalwood Ingredients: Alcohol Denat., Fragrance (parfum), Geraniol, Hydroxycitronellal, Citronellol, Farnesol, Linalool, Limonene, Citral Available in 50mL Made in New York ABOUT THE ARTIST: Founded in 2024 in New York City, Serviette began with a simple truth: their relationship with "good taste" is both deeply personal and inherently social—a dance between individual identity and cultural currency. Canadian perfumer Trey Taylor graduated from Central Saint Martins and is now a New York City-based cultural zealot, having made a career telling stories for blue-chip brands and cataloging the next generation of actors and musicians as a former editor at The Face, Interview, Fantastic Man, and Dazed. As both the perfumer and founder of Serviette, he is primarily self-taught, but has studied under an independent perfumer. The name “Serviette” was originally labeled as “non-U” by an academic linguist, indicating its association with the upwardly mobile middle class, while “napkin” was considered “U,” linked to the upper class. In the distinction between "napkin" and "serviette" lies a world of social coding—a metaphor for the invisible rules of taste and status, chosen with both reverence and irony.
