Bold, unapologetic, and industrial at heart - the SEVENFRIDAY M2/05 “Action Talks” embodies the brand’s signature design language with a more assertive, message-driven edge. Combining layered construction with strong visual contrasts, it delivers a watch that is both expressive and distinctive. Inspiration & Design The M2/05 builds on SEVENFRIDAY’s industrial design philosophy while introducing a more rebellious narrative. Its dial prominently features the brand’s mantra, “Action Talks, Bullshit Walks,” transforming the watch into a statement of intent as much as a timepiece. The overall design reflects urban energy and mechanical inspiration, balancing structure with attitude. Dial & Case Details Housed in a 47 × 47.6 mm stainless steel case, the M2/05 features a polished bezel with deep black grooved accents that frame the dial with strong definition. A bronze-toned animation ring introduces warmth, contrasting against the stone-grey dial plate. The seven-layer dial construction creates depth and dimension, while textured surfaces and carefully cut minute tracks highlight the watch’s mechanical complexity. Movement & Features The M2/05 is powered by the Miyota 8215 automatic movement, offering reliable performance with an approximate 40-hour power reserve. An NFC chip embedded in the caseback enables secure authentication and registration through the SEVENFRIDAY App, adding a layer of digital connectivity to the mechanical experience. Bracelet / Strap & Wearability The watch is paired with a green calfskin leather strap, oiled for softness and finished with tone-on-tone stitching for a cohesive look. Despite its bold design, the watch remains comfortable on the wrist, with a balanced case profile suited for daily wear. With 3 ATM water resistance, it is designed for everyday urban use. Collector Positioning The M2/05 is for those who appreciate watches with attitude - a piece that combines industrial design, layered construction, and a strong visual identity into a confident statement on the wrist. Note RAW reserves the right to decline orders for regions with an existing SEVENFRIDAY authorised distributor. Technical Specifications Case size: 47.6 x 47mm Case material: Stainless steel Animation ring: Stainless steel, with a bronze PVD treatment, and special bouchonné finishing; polished stainless steel bezel, with grooved line refilled with black Berlac® painting Case back: Stainless steel embedded with NFC chip for authentication purposes Movement type: Automatic Movement no.: Miyota 8215 Power reserve: Approx 40hrs Interface: Multilayer interface with 7 layers; minute plate with deep stamped pattern surrounded by décor plate and highlight engraving: ACTION TALKS BULLSHIT WALKS Glass: Sapphire Water resistance: 3ATM Strap type: Leather Strap material: Calf Buckle: Tang buckle Warranty: 2 years + 1 additional year with registration on the 7F App
