A digital copy of SECC's Consumer Driven Technologies, a study that surveyed 1,571 respondents from across the nation that addressed four distinct technologies and services: residential solar, community solar, green power plans and electric vehicles. Through oversampling of adopters of residential solar PV and EV technologies, the study supports in-depth analysis of the motivations, concerns and experience of consumers who have recently made decisions regarding their purchase and use. By taking a deep dive into the perceptions of early solar and EV users, the Consumer Driven Technologies study is able to provide energy leaders with timely and critical data to help them envision and execute a modernized grid – one that is best able to implement clean, renewable energy for the 21st century.
