Almost Midnight, Shade 02. A deep cool berry lip color formulated with Smile Contrast Pigments™ so your smile looks visibly brighter, even in the deepest shade. Most dark lips make you self conscious about your teeth. This one does the opposite. Especially in the deepest shade. No strips. No trays. No sensitivity. Just a dark lip that works smarter. THE DETAILS:Shade: Deep cool berryFinish: Velvet satinEffect: Your smile looks visibly brighterConditioned with: Vitamin E for soft, healthy lipsDeveloped by: A licensed dental hygienist and makeup artist WHY IT WORKS:Most dark lip colors pull warm. Almost Midnight pulls cool and deep by design, formulated with Smile Contrast Pigments™ so your smile looks naturally brighter without changing a single thing about your teeth. Your most dramatic shade. Your most effortless wear.