An intense burst of moisture and nourishment. Everyday stresses, UV, chlorine and environmental factors have a damaging effect on fine, chemically treated, or naturally pale hair. This shampoo is specifically designed to gently cleanse, while delivering vital moisture. Bio-Lipids and Plant-Based Proteins strengthen and rebuild the cuticle. Benefits: Restructures hair Provides deep nourishing and protection Builds body, intense hydration for moisture starved hair Fights oxidative damage Adds shine Great for curly hair Simple to use: Place a small amount in your hands, gently rub together to form a luscious foam. Apply to your hair starting at the roots and working your way through to the ends. Rinse and repeat. Follow with Hydrate Conditioner. Enjoy! Key Ingredients: Enriched with Gentle Coconut Cleansers, Panthenol, Plant-Based Protein, Glycerin, Bio-Lipids, Argan Oil, Macadamia Oil, Natural Silicones, Aloe Vera Extract, Heat and UV Inhibitors.