This shampoo crème from UpCircle is a hybrid of liquid and solid. Its concentrated formula delivers THREE times the washes of a liquid shampoo, and there is less waste than a shampoo bar (the last slithers of the shampoo bar are often wasted).Suitable for all hair types, including afro / textured hair, colour treated hair, dry and greasy hair. Due to the carefully curated formula, it has an exceptionally gentle effect on the hair and is very mild on the skin and eyes. It also works well in soft and hard water. Vegan-friendly Cruelty-free 100% natural ingredients Plastic-free packaging 100ml Made with upcycled pink berries from the fragrance industry to soothe the scalp and strengthen hair. Supercharges hair with vitamins A + C Clinically proven to relieve scalp irritation Leaves hair feeling fresh and looking voluminous Winner of the "Best shampoo for textured/afro hair" award in the Top Santé Hair Awards 2023. To use: Wet hair, wash and massage into scalp. Rinse well and repeat. This shampoo paste is a bit of a hybrid of liquid and solid and is a highly concentrated paste that uses 50% less water than the average liquid shampoo - use approximately a blueberry sized amount per wash, depending on hair length. Bonus Tip: Most people when washing their hair do not spend sufficient time wetting the hair and scalp before applying product. If you take at least 1-2 minutes to ensure the hair is really wet (scalp massage can also be incorporated at this stage) then product that you use, will more effective. Your shampoo crème for will spread across the hair and lather more evenly and efficiently if the hair is really wet. This can also mean that you need slightly less product. UpCircle do things differently. Their eco-friendly beauty products contain natural ingredients that are usually thrown away, from used coffee grounds to discarded argan shells, resulting in skincare your face and body will thank you for! Their products are all made in the UK, are vegan and cruelty-free, and use eco-friendly packaging. UpCircle are also a certified B Corp. Check the UpCircle full range out, including metal spatulas for extracting the product if needed. Ingredients: Sodium Methyl Cocoyl Taurate, Sodium Cocoyl Isethionate, Aqua, Cocos Nucifera (Coconut) Fruit Oil, Rosmarinus Officinalis (Rosemary) Leaf Oil, Schinus Terebinthifolia Seed Extract, Mentha Piperita (Peppermint) Leaf Oil, Citrus Grandis (Grapefruit) Peel Oil, Lavandula Angustifolia (Lavender) Flower Oil, Cedrus Atlantica (Cedarwood) Bark Oil, Eugenia Caryophyllus (Clove) Flower Oil, Glyceryl Caprylate, Sodium Levulinate, Sodium Anisate, Maltodextrin, Limonene*, Linalool*.*Natural constituent of essential oils listed