Product Description A gentle, non-purple shampoo, with botanical blue pigments, enhances silver highlights while reducing dullness, neutralizing yellow tones and counteracting brassiness. Key Ingredients CORNFLOWER EXTRACT Natural blue pigment prevents hair from yellowing GENTLE CLEANSING BASE Gently cleanses hair Research 97% felt hair color was revived 93% felt hair was stronger and healthier Product Benefits Enhances radiance of white, gray, silver & platinum blond hair Maintains and refreshes cool toned or pastel hair Illuminates silver highlights Reduces dullness, brassiness. Neutralizes yellow tones. Hair is soft and easy to style Natural alternative to stain-prone purple shampoos Free from synthetic coloring agents. Vegan How to Use Apply to wet hair. Work into a lather and then rinse. In case of contact with eyes, rinse thoroughly. Ingredients Water (Aqua), Sodium Laureth Sulfate, Maltodextrin, Sodium Cocoamphoacetate, Sodium Chloride, Glycol Distearate, Benzoic Acid, Centaurea Cyanus Flower Extract, Cetrimonium Chloride, Citric Acid, Cocamide MEA, Fragrance (Parfum), Hexylene Glycol, Laureth-10, Phenoxyethanol, Sodium Cocoyl Apple Amino Acids, Tetrasodium EDTA.