what it is The iconic full coverage matte concealer for instantly covering dark circles, blemishes + redness with 16-hour wear. why we love it Full coverage without the full feel from the #1 concealer brand*. shape tape™ original concealer delivers instant, crease-proof coverage with a smooth, natural matte finish—making it especially great for normal, combination + oily skin. The waterproof formula delivers 12-hour crease-proof & 16-hour wear without looking cakey or settling into fine lines. It's like 8 hours of sleep in a swipe, use it under eyes to cover dark circles & brighten appearance or anywhere on the face to conceal the look of blemishes, redness, acne or uneven skin tone. Tape technology™ helps blur the look of pores, fine lines & wrinkles while shea butter, mango & licorice root help condition & moisturize. Vegan, cruelty-free & dermatologist tested. Looking for on-the-go? Shop travel-size. tartelette™ tested 16-hour longwear 12-hour crease proof waterproof 100% said it doesn’t crease or look cakey** 100% said skin looks & feels smoother** 100% said it covers dark circles & undereyes look smoother** 100% would recommend to a friend** 97% agree it blurs & smooths appearance of wrinkles & fine lines** skinvigorating™ ingredients shea butter: moisturizes & conditions mango butter: helps moisturize & condition skin licorice root: brightens & evens look of skin olive oil: conditions & moisturizes always formulated without: parabens • mineral oil • phthalates • triclosan • gluten & more *Source: Circana, LLC, U.S. Prestige Beauty Total Measured Market, Makeup Concealer by Brand, Dollar & Unit Sales, January-December 2025**based on a consumer panel study of 32 subjects
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