Shell on Earth’s factory, which has been processing and exporting seafood for over 40 years, is set within the old Frondolau quarry at the southernmost point of New Quay, a picture postcard fishing village in the heart of Cardigan Bay, West Wales. Originally, the quarry was a meeting place for local fishermen and vivier lorries (live holding tanks), where the catches of live crab and lobster were collected and transhipped for sale into Europe. The site quickly evolved and lobster tanks were built enabling larger quantities to be stored before being collected for export. In the late 70s, Johnny Arrow, Jordan’s late grandfather acquired the lease for the land and the journey began. Johnny was a visionary and soon saw an opportunity to process and vacuum pack whole crabs, and the factory was built. In the late 90s Jordan’s parents, Dean and Mandy, helped to develop an emerging market for whelks in Asia, and the Welsh whelk made its way into the bars and restaurants of South Korea. Currently in its third generation, they now specialise in processing whelks, which are caught locally using traditional pots. They launched Shell on Earth in early 2019 and their products are available in plant shops, gift shops and garden centres nationwide. Size: 3kg Please note all weights are approximate.
