Created from the best-selling Eye Shadow Bases, reformulated for longer wear. Instant color-lock to hold shadows in place all day Wear as a stand alone eyeshadow or underneath pigments to amp up color payoff Twist-up crayon + built-in sharpener ensures precision + 18 month PAO (period after opening) Paraben, sulfate, and phthalate-free Water and smudge-resistant Add sheen to matte shadows with shimmer or satin Eyeshadow Base Primers Smooth application provides more control - No tugging - For best results, use brush to buff+ blend after application Different finishes Persuade Matte, light pink-beige Bubbly Pinky-peach champagne shimmer Sorbet Pale, rose satin Ignite - Light caramel matte Radiance - Soft, golden shimmer Earthen - Warm coffee matte