Publishes 18 May · Pre-orders ship ahead of publication, so yours arrives as close to release as possible. One of 300. Hand-signed, hand-numbered, including a €15 donation from every copy that goes directly to suicide prevention. This isn't a collector's item. It's a commitment. Numbered X/300. Once they're gone, they're gone. No reprints, no second run, no exceptions. About the book A psychological mirror disguised as a book. You wear masks for society. You sedate yourself with cheap dopamine. You chase a version of happiness that's mostly marketing. You think you're in control. You're not. You're being run by biology, bias, and the parts of yourself you refuse to look at. This book is here to dismantle it all. Across 192 pages and 48 original illustrations, Matthias Ciappara takes the tools he uses to design dopamine loops in the gaming industry and turns them on himself and on you. He blends behavioural science, Jungian psychology, and Nietzschean philosophy into something rarer than any of them: a confrontational, profane, unexpectedly compassionate field guide for tearing down your own illusions. You'll learn how addiction actually works. Why pain is information, not punishment. How to convert raw emotional intensity into directed power. Why the things that broke you might be the only material you have to build with. This is not a book that reassures you. It reads like a war journal for the modern soul.You'll want to stop reading. You'll get defensive. You'll try to convince yourself this book isn't about you. That's how deep the f*cking facade goes. Product Details: Beautifully bound in paper block with spot UV varnishing on the whole cover. Bound using sewn signatures for strength and a perfect lay-flat reading experience. Two-colour printing – red accented typography and 48 original illustrations. Crafted on archival-grade 115gsm Munken Premium Paper – smooth and durable to outlast our trauma. Finished with a red satin ribbon marker – so you always know where the truth left off.
