The Simba brand name and its elephant logo have become synonymous with fun, variety and high quality. The magical and trendy miniature and fashion dolls of the Steffi Love and Evi Love collection appeal to playful yet fashion conscious girls, while no one can resist the soft plush dogs of the Chi Chi Love series. Safire's collector figures allow girls to delve playfully into the fascinating world of the element dragons. The ABC brand encourages the natural curiosity of babies and small children to discover the world around them from an early age. Brands such as Art & Fun and Colour Me Mine allow children to explore their creative sides and My Music World helps develop an interest in music. In the area of outdoor activities and sport, Simba offers an extensive and amazing range of beach and sand pit toys, water pistols, flying toys and bubble toys. A real highlight is the sublime throw and catch ball game Squap, the latest craze with kids and young people all over the world.
