A simple, effective laundry detergent made with thoughtfully chosen ingredients, designed for a clean you can feel good about every day. Why You’ll Love It Simplified formula with fewer, more intentional ingredients Designed for everyday laundry—clothing, towels, and linens Phthalate-free fragrance in the scents you know and love Easy to use with a smooth, pourable consistency Lightweight, easy-pour formula that distributes evenly in the wash What to Expect Made for day-to-day laundry, including: clothing sheets and towels lightly to moderately soiled loads Not intended for heavy-duty or heavily soiled items, but perfect for everyday use. Scents available: Blue Lava – Tropical fruits and bright citrus layered with clean green notes for a bold, energizing clean Boujee – Juicy fruits, soft florals, and warm amber create an effortlessly upscale, polished clean High Society – A floral, woody blend layered with patchouli and vanilla, grounded in a rich musk for a refined, statement-making scent Rugged Reserve (previously named Cowboy) – Fresh citrus and crisp greens open into warm woods and subtle spice, finished with deep musk for a clean, bold, and masculine edge Cashmere – Soft florals melt into warm woods, creamy vanilla, and smooth amber, wrapped in a cozy musk for a warm, comforting, and elevated clean. We’ve updated our Cashmere fragrance to better hold on fabrics. It still features our signature soft amber + cozy musk, now layered with warm woods and vanilla for a deeper, more lasting finish. It is a slightly different fragrance than in our previous detergent. Ingredients Purified Water, Decyl Glucoside (plant-based cleanser), Sodium Carbonate, Sodium Lactate, Polysorbate, Phthalate-Free Fragrance Thoughtfully Made Formulated in-house with a small number of purposeful ingredients. Nothing unnecessary, just what’s needed for a clean, consistent, beautifully scented result. Sizes 4 oz (Try Me) 32 oz 1 Gallon The 4 oz size is a great way to try a scent before committing to a larger bottle. Use Use 3 oz (just under 1/2 cup per load). Compatible with standard and HE machines. Tip: Do not over-dry your clothing. Scent retains best when you remove your garments when they are just dry. Air dried has premium scent retention.
