Roasted in California, Sourced from around the world. The coffee industry relies on millions of farmers, yet many are underpaid and undervalued—an injustice that has persisted for decades. An estimated 40% of coffee farmers live in poverty, even as smallholder farmers produce over 60% of the global supply. Living wages are not just a human right—they're essential for the future of coffee. Without equitable pay, farms will fail, and communities will suffer. In order to create a sustainable future, businesses and consumers must collaborate with farmers to ensure fair compensation, transparent practices, and shared success. Together, we can build a coffee supply chain that values people and protects the planet.