WhoSlowdays Gin Co. was founded by Jared Murphy, who worked with designer Tarin Karimbux to develop the brand's unique visual identity inspired by Laguna Beach. WhereLaguna Beach, California WhatSlowdays Gin is a modern, "red" gin defined by its striking ruby color and a flavor profile that balances floral tartness with warm spices. It is designed to be approachable and refreshing, moving away from the heavy "pine tree" juniper taste of traditional London Dry gins. The taste is defined by its four core botanicals: hibiscus provides a gentle cranberry-like tartness. Lemon keeps the flavor bright, citrusy and zesty. Two types of cinnamon add a cozy spiced depth, and Ginger lifts the spirit with a refreshing twist and a subtle warming sensation. WhyThe brand's philosophy is that "less rush = more joy". This translates into a spirit that is intentionally hard to mess up. It tastes great whether you are a professional mixologist making a complex drink or someone just pouring it over ice at a backyard BBQ.
