SmartColor Color Protecting Hydrating Shampoo

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FOR VIBRANCY & COLOR RETENTION This ultra-protective, anti-fade shampoo for color-treated hair keeps color in and impurities out. Its breakthrough color-preserving, clean formula i s sulfate-free. It gently cleanses, while targeted amino acids strengthen and protect against damaging dyes and other color treatments for healthy, shiny, and vibrant hair. It’s a smart investment for your color—and your wallet. PRODUCT BENEFITS: Gently cleanses without stripping color Infuses nutrients into hair for increased silkiness & brilliant shine Strengthens strands & protects against breakage & splitting Locks in color and reduces fading Show more