"THIS SOFT, SILKY DAILY SHAMPOO IS A TOTAL NECESSITY FOR ANYONE". SPECIFICATIONS: 300ml Essential Daily Shampoo WHAT MAKES THIS PRODUCT SO GOOD? This 100% vegan formula will restore damage as well as help prolong vivid colours. Bold enough for coloured hair but gentle enough on regular hair too. DIRECTIONS: Massage into damp hair from roots to ends. Leave for 1-2 minutes before following with SO Essential Daily Conditioner. TIPS FROM THE INDUSTRY EXPERTS: "Shampoo twice to help remove mineral build-up and toxins. Always rub the product into your hands before putting it through your hair". INGREDIENTS: Lilly PillyCleanses and refreshes. Vitamin C helps promote collagen, elastin and increases softness. Antioxidant properties help to prevent cell damage. Hempseed OilContains essential fatty acids, vitamins, and protein. Conditions, moisturises and strengthens whilst promoting growth.
