/* ---- open copy above the accordion ---- */ .sp-product-copy{margin:0;color:inherit;font-family:inherit;} .sp-product-copy *{box-sizing:border-box;} .sp-product-copy p{ margin:0 0 14px; font-size:15.5px; line-height:1.65; } .sp-product-copy p:last-child{margin-bottom:0;} .sp-product-copy .sp-kicker{font-weight:600;} @media (max-width:600px){ .sp-product-copy p{font-size:15px;} } /* ---- accordion ---- */ .sp-accordion{ border:1px solid #005f00; border-radius:0; background:transparent; color:inherit; font-family:inherit; margin:28px 0 0; overflow:hidden; } .sp-accordion *{box-sizing:border-box;} .sp-accordion .sp-acc-item + .sp-acc-item{border-top:1px solid #005f00;} .sp-accordion .sp-acc-head{ display:flex; align-items:center; justify-content:space-between; gap:16px; padding:16px 18px; margin:0; cursor:pointer; font-size:15px; font-weight:600; line-height:1.35; letter-spacing:.01em; color:inherit; background:transparent; list-style:none; transition:background-color .15s ease; -webkit-tap-highlight-color:transparent; } .sp-accordion .sp-acc-head::-webkit-details-marker{display:none;} .sp-accordion .sp-acc-head::marker{content:"";} .sp-accordion .sp-acc-head:hover{background:rgba(0,95,0,.04);} .sp-accordion .sp-acc-head:focus-visible{outline:2px solid #005f00;outline-offset:-2px;} .sp-accordion .sp-acc-icon{position:relative;flex:0 0 auto;width:13px;height:13px;} .sp-accordion .sp-acc-icon::before, .sp-accordion .sp-acc-icon::after{content:"";position:absolute;background:#005f00;} .sp-accordion .sp-acc-icon::before{top:50%;left:0;width:100%;height:1px;transform:translateY(-50%);} .sp-accordion .sp-acc-icon::after{left:50%;top:0;width:1px;height:100%;transform:translateX(-50%) scaleY(1);transition:transform .18s ease;} .sp-accordion .sp-acc-item[open] .sp-acc-icon::after{transform:translateX(-50%) scaleY(0);} .sp-accordion .sp-acc-body{ padding:0 18px 18px; font-size:15px; line-height:1.65; color:inherit; animation:sp-acc-in .18s ease; } .sp-accordion .sp-acc-body > *:first-child{margin-top:0;} .sp-accordion .sp-acc-body > *:last-child{margin-bottom:0;} .sp-accordion .sp-acc-body p{margin:0 0 12px;} .sp-accordion .sp-acc-body ul{margin:0 0 12px;padding-left:18px;list-style:disc;} .sp-accordion .sp-acc-body ol{margin:0 0 12px;padding-left:20px;list-style:decimal;} .sp-accordion .sp-acc-body li{margin:0 0 9px;padding-left:2px;} .sp-accordion .sp-acc-body li:last-child{margin-bottom:0;} .sp-accordion .sp-acc-body ul ul{margin:8px 0 0;padding-left:18px;list-style:circle;} .sp-accordion .sp-acc-body ul ul li{margin:0 0 7px;} .sp-accordion .sp-acc-body strong{font-weight:600;} .sp-accordion .sp-acc-body a{color:#005f00;text-decoration:underline;} @keyframes sp-acc-in{from{opacity:0;transform:translateY(-3px);}to{opacity:1;transform:none;}} @media (prefers-reduced-motion:reduce){ .sp-accordion .sp-acc-body{animation:none;} .sp-accordion .sp-acc-icon::after{transition:none;} } @media (max-width:600px){ .sp-accordion .sp-acc-head{padding:14px 14px;font-size:14.5px;} .sp-accordion .sp-acc-body{padding:0 14px 16px;font-size:14.5px;} } If you are presenting a high-level social media strategy to clients, the strategic planning takes enough work on its own. The City Signatures Edition pairs our field-tested strategy framework with an editorial, high-end layout. It gives you a structured, modular deck that lets you present complex ideas clearly while getting the visual design work completely off your plate. Built in Canva, this template helps you set clear expectations during onboarding, build client trust, and get your strategy approved without spending hours building slides from scratch. What’s included 21-Page Editorial Strategy Deck: A fully customizable, modular presentation framework featuring high-contrast typography, clean data grids, and pill badge accents. Goals, KPIs, & 90-Day Strategic Objectives: Clearly map out measurable targets, project milestones, and performance benchmarks for the initial retainer or campaign period. Audience Personas & Client Journey Mapping: Break down target demographics, buyer profiles, and the exact path a follower takes to become a paying client. Social Media Audit & Competitive Analysis: Present past performance insights, competitor research, and market context using structured data tables. Content Pillar Architecture: Multiple layout options to organize content buckets, visual themes, and creative direction. Engagement Framework & Posting Cadence: Lay out posting schedules, platform distribution plans, and day-to-day engagement routines. Implementation Roadmap & Next Steps: Outline project timelines, onboarding milestones, and deliverables so clients know what happens next. Video Walkthrough & Presentation Guide: A step-by-step video on how to customize the deck in Canva, plus practical tips on how to walk clients through your presentation. Why it works Balances Structure and Editorial Style: Combines a polished editorial look with the practical usability of a consulting deck. Modular Wireframing: Built with clean grid containers and mockup frames for your Instagram 9-grid previews, story layouts, and mobile UI assets. Built for Client Buy-In: Turns complex social media planning into a clear visual breakdown that clients will actually understand and reference later. Who it’s for Boutique social media strategists, content partners, and consultants pitching premium clients and lifestyle brands. Freelance social media managers ready to raise their rates and deliver a polished, high-end presentation. Format & delivery Format: Customizable Canva Template Deliverable: Instant digital access with video tutorial included