Workshop details Date: April 25th, 2026 Format: In person Time: 1:00PM - 4:00PM Address: 6935-6767 Ch. de la Cote-de-Neige, Montreal, Quebec, H3S 2T6 Facilitator: Stela Coica - Social Media Strategy Specialist Workshop Description In today’s digital world, your social media presence is often your first impression, personal brand, and networking tool. This practical, hands-on workshop will guide participants step-by-step on how to create professional, attractive, and strategic profiles across the most important platforms: Facebook, Instagram, TikTok, and LinkedIn. Participants will learn how to build optimized profiles, design engaging posts, create effective reels, and understand the fundamentals of visibility and algorithm-friendly content — even without advanced technical skills. This session is designed for entrepreneurs, professionals, community leaders, and anyone who wants to increase visibility, credibility, and opportunities online. What You Will Learn How to correctly set up and optimize Facebook, Instagram, TikTok, and LinkedIn profiles The difference between personal profiles, professional pages, and creator accounts How to create engaging posts and storytelling content Reels fundamentals: structure, hooks, captions, and visibility strategies Content planning basics: what to post, how often, and why consistency matters Personal branding essentials: photos, bios, messaging, and positioning Beginner-friendly tools to design simple, professional visuals Common mistakes that reduce reach — and how to avoid them Benefits for Participants A clear and professional social media presence Increased confidence posting and creating video content Practical templates and ideas ready to apply immediately Better visibility for professional opportunities, projects, or businesses A simple content strategy adapted to real-life schedules Who Should Attend Professionals wanting to strengthen their online presence Entrepreneurs and small business owners Job seekers building personal branding Creators and community leaders Anyone who wants to understand social media strategically, not randomly Event sponsors: LILIXIR - International award-winning, climate-adaptive botanical skincare, natural, sustainable and inclusive beauty products from Quebec. ExploGéoMine Inc. - a company recognized for its expertise in exploration and exploitation minières
