One-of-a-kind new rug, flatwoven by skilled artisans using techniques originated in the city of Khenifra in the Middle Atlas mountains of Morocco Dimensions: 9'10" x 13'1" (300 cm x 400 cm) Sofon has been professionally cleaned; age-related wear and natural inconsistencies are inherent in these unique, handcrafted vintage rugs. One-of-a-kind new rug, flatwoven by skilled artisans using techniques originated in the city of Khenifra in the Middle Atlas mountains of Morocco Sofon has been professionally cleaned; age-related wear and natural inconsistencies are inherent in these unique, handcrafted vintage rugs. Only one in stock 100% wool Dimensions: 9'10" x 13'1" (300 cm x 400 cm) Fringe: measures 2" (5 cm) Color palette: royal blue, navy, prussian blue, white, inky black These rugs are prized for their expressive design and construction. Their freeform edges meander and wiggle, unbound by constrictions of mass production. Some of the wool used in this piece is locally sourced and contains a degree of straw-like plant matter. We ensure that the rug meets all standards for quality and this does not detract from its overall aesthetic Motifs Moroccan rugs don’t come with a key. As with any painting or poem, their motifs have many subjective interpretations. Originally made for personal use, these rugs took months to weave, documenting a shifting tide of events and emotions in the weaver’s life. Artisanal and tribal, geometric designs feature angular edges and primitive shapes—like diamonds, squares, lattices, and stylized animals Architectural elements represent significant structures like tents, minarets, and houses Directional design or color gradients with purposeful asymmetry and movement A handsome, hand-braided fringe woven from threads of the loom Origin Once associated with Zayane tribes, the town of Khenifra is a center for contemporary rug production. Today, in part due to its proximity to Aguelmouss, rugs from this area are frequently inspired by the Beni M'rirt style, identifiable by their geometric motifs. Material Details Wool, a staple in Moroccan rug design, was considered almost sacred to the Amazigh (Berber) people, whose nomadic lifestyle included sheep and goat herding. In addition to being available, wool is durable, long-lasting, and incredibly plush—so it’s super comfy to walk and relax on. In this piece, the wool pile is knotted onto a wool foundation, adding body and helping it hug the floor. Moroccan wool is locally sourced and produces a thick, strong pile that feels soft and fluffy underfoot. A small amount of shedding is to be expected from this natural fiber, but it’s worth it: its high pile is beloved for its wild, tousled texture. Dust and dirt that accumulate in your rug can erode the fibers over time. The best way to combat this is to take your rug outside and give it a good shake once a week. Depending on how large it is, you may need to recruit a friend to help. Also, be sure to get a rug pad—this helps to preserve your rug in spite of dirt. If shaking it out isn’t possible, you can vacuum it instead—just be cautious, and don’t use a rotary vacuum, because it can damage the fibers. Once or twice a month, use the suction attachment gently, from side to side. Once or twice a year, flip your rug over and vacuum the back. Once a year, let it sunbathe. Hang it in the sun for a few hours when it’s hottest, and flip it over midway through, to expose both sides to direct sunlight. This sun-bleaching helps further sanitize the wool. It’s a natural method to bleach and deodorize it. To ensure equal wear and protect against walk patterns, change your rug's direction periodically. You can also flip your rug upside-down once in awhile, and use it like that for a bit. With Moroccan rugs, the back is typically as nice as the front. Every 3-5 years, we recommend getting your rug professionally hand-washed with a Moroccan rug expert. Please do not take it to get steam or dry cleaned—this will almost certainly damage the rug! Hand-washing requires the use of a pH-balanced shampoo, worked into the rug by hand with a soft-bristled brush, before being rinsed thoroughly. This process should be repeated a few times. In case of spills: Blot the spill until it is dry, but do not add liquid. Consult an Oriental rug specialist immediately for cleaning. Adding liquid can make it harder to remove stains, and can even extend them further. This is because moisture travels along the fiber, so in rugs with horizontal fibers (like flatweaves), it can get trapped.
