Softlines is built on a simple premise: that alternating materials can do what pattern alone cannot. Rows of New Zealand wool sit alongside Tencel lyocell, each fiber lending the other definition. The wool grounds the composition with warmth and resilience, while the lyocell introduces a quiet, linear sheen. JOV is a rug atelier that treats textile design as a spatial practice. Their work tends toward restraint, favoring material dialogue over decoration. Softlines is characteristic of that sensibility, arriving in a Soft quality construction that gives the surface a supple, refined hand. New Zealand wool and Tencel lyocell construction Customizable in color, size, shape, and quality Made to order for residential and contract interiors Linear pattern maintained by the structural lift of the wool pile
