Painstakingly assembled across more than a decade, SOLED OUT is an epic 720-page compendium of nearly 900 vintage adverts sourced from the golden age of sneakers. This is the definitive marketing manual that powered sportswear during its supercharged era. Curating the content has been a labour of love for Sneaker Freaker bossman Simon ‘Woody’ Wood. Flea market finds, eBay steals and handshake deals in faraway destinations resulted in an ever-growing stash of analogue material, all of which was produced long before the Internet ruled the world. SOLED OUT is organised into 13 brand-focused chapters that capture the joie de vivre of the industry’s formative years. Battle lines are frequently drawn, then crossed, in a flurry of visual machismo, quixotic scientific claims and endless sledging. The smack-talk reached a crescendo in the 1990s when ASICS and Reebok traded barbs with Nike in a battle royale that included classics like ‘Just Doing It Doesn’t Do It’ and ‘Pump Up and Air Out’. SOLED OUT details the most dramatic exchanges with voyeuristic glee. This order will be shipped by Phaidon from the nearest warehouse. As a result, we can't combine any other items in the SF shop with orders of SOLED OUT. FINE PRINT1. We cannot deliver to PO Boxes, correctional facilities, Brazil, Russia or Mexico. Sorry!
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