Sony Alpha a7 IV Mirrorless Digital Camera (Body Only) The New Benchmark for Hybrid Creators When Sony set out to replace the legendary a7 III—a camera that fundamentally changed the full-frame market—they didn't just give it a minor spec bump. The Sony Alpha a7 IV represents a massive leap forward, inheriting the processing power, autofocus intelligence, and video capabilities of flagship models like the Alpha 1 and a7S III, and pairing them with a newly developed 33-megapixel sensor. Whether you are a wedding photographer needing incredible resolution and low-light performance, a filmmaker requiring 10-bit 4:2:2 color, or a hybrid creator who shoots a little bit of everything, the a7 IV is designed to be the ultimate "do-it-all" workhorse. It features a vastly improved menu system, a fully articulating touchscreen, and robust ergonomics that make it a joy to shoot with all day. Why You'll Love This Camera 33MP BSI Full-Frame Sensor: The newly developed back-illuminated sensor provides a significant bump in resolution over its 24MP predecessor. This allows for more aggressive cropping in post-production while maintaining stunning clarity, vivid color rendering, and a massive 15 stops of dynamic range. Flagship AI Autofocus: Powered by the incredible BIONZ XR processor, the a7 IV features Sony’s Real-time Eye AF and Real-time Tracking for humans, animals, and birds. Crucially, this advanced eye-tracking works flawlessly in both still photography and video recording. Professional 10-Bit Video: A massive upgrade for filmmakers, the a7 IV records oversampled 4K/30p video using the full width of the sensor in stunning 10-bit 4:2:2 color. It also features S-Cinetone (borrowed from Sony's cinema line) for beautiful, cinematic colors straight out of the camera without needing to color grade. Fully Articulating Screen: Answering the prayers of vloggers and solo creators, the camera features a 3.0-inch, 1.03m-dot touchscreen that flips out to the side and rotates completely forward. Improved Ergonomics & Menus: The a7 IV features a larger, deeper grip that is much more comfortable when using heavy lenses. It also utilizes Sony's completely redesigned, touch-friendly menu system, making it infinitely easier to navigate than older models. Built-in USB Streaming: You can plug the camera directly into your computer via USB-C and use it as a high-end webcam for live streaming or video calls at up to 4K/15p or 1080/60p, with no capture card required. Technical Specifications Specification Detail Sensor 33 Megapixel Full-Frame Exmor R BSI CMOS Processor BIONZ XR Lens Mount Sony E-Mount Image Stabilization Sensor-Shift, 5-Axis (Up to 5.5 Stops) Max Video Resolution 4K UHD up to 60p (Super35 Crop) / 4K up to 30p (Full-Frame) Color Depth / Bitrate 10-Bit 4:2:2 Internal / XAVC S-I (All-Intra) up to 600 Mb/s Autofocus 759 Phase-Detection Points (94% Coverage) Continuous Burst Up to 10 fps (Mechanical or Electronic) Viewfinder 0.5-inch 3.68m-Dot OLED (0.78x Magnification) Display 3.0-inch 1.03m-Dot Fully Articulating Touchscreen LCD Memory Card Slots Dual Slots: Slot 1 (CFexpress Type A / SD), Slot 2 (SD UHS-II) Weight 1.45 lbs / 658 g (with battery and memory card) Why Shop With Camera Exchange? Fast Shipping: We ship all orders within one business day. Expert Packaging: Your gear is packed professionally to ensure safe transit. Combined Shipping: Buying multiple items? We gladly combine shipping to save you money. We BUY Gear: We are always looking to purchase your used photographic equipment! We pay TOP DOLLAR!! Proudly serving the photography community from Waterford, Michigan. ILCE7M4/B
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