Brand New Website: SEO + GEO optimised, with SEO optimised about pages, booking pages, FAQs and treatment lists + META page variations for optimal ranking Google My Business Set Up: Rank higher on search engines & collect optimised reviews to help you grow with every booking Fresha Marketplace Integrations: Attract new clients passively with a Fresha Marketplace Profile, optimised to generate new clients and bookings without any input from you or your team Branding Update: Logo, Brand Guidelines, Colours. Show up and remain recognisable: ensure your new marketing activity resonates with customers, and that your work is remembered when they're ready to book. Photoshoot: 1/2 day content day with social team, used to update your new website, Fresha Profile and social media to ensure a professional presence designed to win and attract new clientele Social Media Strategy: Easy to follow plan with templates and guidelines (Option to add on social media management) CRM Email Flow and Email Design: Win back lapsed clients, collect consultations with ease, increase reviews and grow individual client lifetime value with email flows built to: confirm appointments, send booking reminders, reward birthdays and collect reviews. Protect revenue without creating friction: Support card capture at time of booking to protect appointments in the event of cancellation, without introducing off-putting deposit schemes. 6 month growth plan: When your foundations are built, your engine will start to support new traffic flow to your business, and increased bookings from existing clientele... ...we'll also create a 6 month action plan with optional next steps to level up from here. Our strategists will walk you through each phase until you're clear on your roadmap. You can then decide whether to follow the optional actions (such as PR + Social Advertising) and complete the action plan yourself, for free, or if you'd like to use Studio Within. to provide some services on an ongoing basis. Whatever your choice, it's our job to ensure you feel absolutely clear on the steps we've outlined, and how to see the benefits of your new performance engine - even if you do not wish to complete the action plan.
