Jordan J. LouviereCambridge University PressEdition: First Edition, 9/28/2000EAN 9780521788304, ISBN10: 0521788307Paperback, 420 pages, 24.4 x 17 x 2.4 cmLanguage: EnglishUnderstanding and predicting the behaviour of decision makers when choosing among discrete goods has been one of the most fruitful areas of applied research over the last thirty years. An understanding of individual consumer behaviour can lead to significant changes in product or service design, pricing strategy, distribution channel and communication strategy selection, as well as public welfare analysis. This graduate and practitioner guide, first published in 2000, deals with the study and prediction of consumer choice behaviour, concentrating on stated preference (SP) methods - placing decision makers in controlled experiments that yield hypothetical choices - rather than revealed preferences (RP) - actual choices in the market. It shows how SP methods can be implemented, from experimental design to econometric modelling, and suggests how to combine RP and SP data to get the best from each type. The book also presents an update of econometric approaches to choice modelling.1. Choosing as a way of lifeAppendix A1. Choosing a residential telecommunications bundle2. Introduction to stated preference models and methods3. Choosing a choice modelAppendix A3. Maximum likelihood estimation techniqueAppendix B3. Linear probability and generalised least squares models4. Experimental design5. Design of choice experimentsAppendix A5. 6. Relaxing the IID assumption-introducing variants of the MNL modelAppendix A6. Detailed characterisation of the nested logit modelAppendix B6. Advanced discrete choice methods7. Complex, non-IID multiple choice designs8. Combining sources of preference data9. Implementing SP choice behaviour projects10. Marketing case studies11. Transportation case studies12. Environmental valuation case studies13. Cross and external validity of SP models.' ... recommended to anyone interested in stated choice models, for example graduate students in search of an interesting thesis project or advanced researchers tackling a policy problem. ... also a valuable source for those wishing to update their knowledge of econometric choice modelling and analysts working in the applied policy evaluation profession.' Journal of Applied Econometrics
