WHAT IT IS This heat-protective blow-dry creme helps keep styles smooth, sleek and frizz-free for up to three days. HOW IT WORKS The non-greasy formula helps straighten strands, tame flyaways, and protect hair from heat and humidity. WHO IT'S FOR • Density: medium to thick• Texture: straight to curly• Type: healthy, dry, damaged, and/or color-treated HOW TO USE Work a small amount evenly through damp hair. Use a brush to blow-dry in sections. For super-smooth styles, start with Bb.Straight Shampoo and Conditioner. KEY INGREDIENTS Heat-Protecting Shield: Protects hair from heat styling and humidity.Smoothing Blend: Lightweight silicones and other smoothing agents reduce frizz, smooth and seal the hair for soft style with body and movement.Conditioning Blend: Conditions to add shine and control.Gemstone Blend: Loosens the inner S-bonds which give hair its natural curve to build straighter, smoother styles Bb.Products are free from parabens, phthalates, mineral oils, and formaldehyde. CRUELTY FREE Bumble and bumble is a cruelty-free brand. We don't test on animals.