🌿 Handcrafted in Kerikeri, New Zealand | Organic | Vegan | Fluoride-Free | SLS-Free The whole-family favourite. Our Strawberry Coconut Toothpaste makes natural oral care genuinely enjoyable for kids and adults alike — fluoride-free and SLS-free, with no synthetic sweeteners or foaming agents. Just simple, natural ingredients in a flavour everyone reaches for. Kids love the bright, fruity flavour, which helps make brushing part of the daily routine. Adults keep buying it for themselves. Each 150g glass jar lasts 3+ months. Key Ingredients & Benefits Organic Virgin Coconut Oil: A smooth, natural base that leaves teeth feeling clean. Natural Strawberry Essence: A genuinely appealing natural flavour — not synthetic candy-sweet, but bright and fresh. Organic Peppermint & Spearmint Oils: A gentle, fresh finish. Natural Baking Soda: A low-abrasion polish that helps lift surface stains. Organic Xylitol: A plant-derived sweetener: no sugar, no artificial sweeteners. Natural Calcium Carbonate: A mild polishing agent for a smooth, clean feel. How to Use Scoop a small amount onto a soft toothbrush. Brush without water for best results. Rinse with warm water after brushing. For children, use a small pea-sized amount and supervise brushing. Cold weather tip: If the paste firms up in winter, add 5ml of warm water and stir to restore smooth consistency. Value: One 150g jar = 3+ months of daily brushing at $17 NZD. Frequently Asked Questions How much should children use? A small pea-sized amount on a soft toothbrush, with an adult supervising. Your dentist or Plunket nurse can advise on the right toothpaste for your child's age. Does it foam? No. There's no SLS, so it feels different from supermarket toothpaste. Most kids and adults are used to it within a week. How long does a jar last? One 150g jar gives one person 3+ months of daily brushing. Does it contain fluoride? No. It's fluoride-free and SLS-free, with no synthetic preservatives or artificial sweeteners. Why does it go firm in winter? Coconut oil sets below about 24°C. Stir in 5ml of warm water and it goes smooth again. Is it vegan? Yes, 100% vegan. ✦ For adults: our Mineralising Toothpowder is a customer favourite → ✦ Classic peppermint adult option: Sweet Peppermint Coconut Toothpaste → ✦ How M&M started: The Birth of Maxwell & McIntyre → 🏆 B Corp Certified — Maxwell & McIntyre is B Corp certified, meeting the highest standards of social and environmental performance. The first NZ oral care brand to fund recovery of 272,246 toothpaste tubes worth of plastic waste from nature.
