This purple toning conditioner is suitable for all shades of blonde hair, colored and lightened, or with highlights. This concentrated formula contains blue / purple properties to lighten and refresh dull, brassy hair. It also provides several benefits to the hair; hydration, instant detangling, helps protect the radiance of the color while enhancing the shine of the hair. CHARACTERISTICS 100% vegan ingredients Sulphates and parabens free Addictive scent specific to aromatherapy 100% recyclable bottle HOW TO USE Apply the product to clean, damp hair Gently massage the hair and scalp Leave on for 1 to 5 minutes (depending on the tone of your blonde) Rinse Warm blondes: Wait 3 to 5 minutes before rinsing Neutral blondes: Wait 2 to 3 minutes before rinsing Cool blondes: Wait 1 to 2 minutes before rinsing