This purple shampoo is totally appropriate for all shades of blonde colored hair and highlightened. It is created with toning blue/purple properties to lighten and refresh dull hair while cleaning and neutralizing coppery/yellowish tones. This shampoo also prevents dryness, knots and breakings by repairing brittle and damaged hair. FEATURES Purple shampoo Ingredients 100% vegans Sulfate and parabens free Addictive fragrance specific to aromatherapy 100% recyclable bottle HOW TO USE Apply a small amount on wet hair Lather Wait 1-5 minutes (according to your blond tone) Rinse Repeat if necessary Follow with Strength Cure Best Blonde Conditioner Warm Blondes: Wait 3-5 minutes before rinsing Neutral Blondes: Wait 2-3 minutes before rinsing Cool Blondes: Wait 1-2 minutes before rinsing