What It Is: Lift and define instantly. Strengthen over time. This plant-based mascara does two jobs at once—giving you the lashes you want now and the lashes you'll love later. Mascara that works as hard as you do. Meet the Minerals: Black Iron Oxide wraps lashes with extreme black shade. Real Results: Strength that lasts. Length that shows. Clinical*: Clinically shown to deliver up to 65% fuller-looking lashes + up to 39% longer-looking lashes in 8 weeks Consumer**: 100% felt their lashes were stronger with less fallout 100% felt their lashes were dramatically longer, instantly + after 8 weeks *Based on an 8-week clinical study with 30 people **Based on an 8-week consumer perception study with 30 people Free Of: Formulated without parabens, formaldehyde, synthetic fragrance, gluten, PEGs, phthalates, propylene glycol, mineral oil, coal tar, or microbeads. We've restricted over 2,500 ingredients—including the 1,400+ banned in the E.U.—because we don't just avoid junk, we actively keep it out. Dermatologist-tested. Cruelty-free. Vegan.
