A strengthening shampoo bar that fortifies strands and boosts density for visibly thicker, fuller-looking hair after one wash. This solid shampoo helps defend against breakage, shedding, and fallout for stronger, fuller-looking hair after one wash and over time. A concentrated blend of Amino Acids, Rosemary, Biotin, and Peppermint oil works to support strand strength, resilience, and elasticity while helping create the optimal environment for healthy hair growth. Suitable for colour-treated hair. Scent profile: Cooling peppermint. 205% increase in immediate volume* 3X stronger after one use** Reduce breakage by up to 70%** *Clinically tested. **Clinically proven when used with Volumising Solid Conditioner as a system. How to Use: Wet hair and bar. Massage bar directly onto scalp and work into a lather with hands. Rinse completely, following with your Ethique conditioner.