Sugar Babies

True Treats Candy Verified independent store

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So what is the remarkable thing about Sugar Babies? Yes, they’re small pieces of caramel – one of the nation’s favorite sweets. And, yes, they’re packaged in a handy bag, easy to c arry and stash in the drawer. As for the name – Sugar Babies. Easy to remember for sure. But the name – like the candy itself, is memorable for another reason. Sugar babies were one the first marketing endeavors to feature “brand extension” of products. There was the Sugar Daddy, a caramel lollipop, followed by the Sugar Mama, a chocolate covered Sugar Daddy (no longer in production), and their delightful off-spring, Sugar Babies. Buy one, buy all. Quite a family! Show more