Super Charged Collection You don't just wear a fragrance. You CHARGE UP, you ACTIVATE a new state of being. Driven by EMOTION, backed by SCIENCE. FORMULAS CALIBRATED AROUND PATENTED ACTIVE MOLECULES, SELECTED FOR THEIR PROVEN INTERACTION WITH THE NERVOUS SYSTEM. Sugar Blast by Initio Parfums Prives is a Gourmand fragrance for women and men. This is a new fragrance. Sugar Blast was launched in 2026. The fragrance features Vanilla, Rum, Praline, Cashmeran, Ambroxan, Lavender and Coconut. SUGAR BLAST:The Scent Profile FUELED BY JOY. BACKED BY SCIENCE. Powered with science to activate dopamine and feeling of joy SUGAR BLAST turns skin into a joy zone. Vanilla starts it, that first sweet rush. A candy hit, sharp and fizzy, impossible to resist, the Praline pull tightening as it lands. Like laughing too loud or getting high on sugar…and then Coconut stays on the lips of the moment, creamy, addictive, no-filter joy lingering. HIT THE BLAST. FEEL THE CHARGE. SHARE THE JOY.‘Initio’ is a Latin word, so we’re told, with two meanings: ‘the origin’, and ‘initiation’ – and this renegade new perfume house sets out ‘to initiate perfume as an object of power.’ First unveiled in 2015, a cloak of mystery enfolds this French perfume house. Artistic director Sonia (her surname is secret) prefers to talk about the influence of Patrick Suskind’s book ‘Perfume’ – and the power of perfume As she puts it: ‘In the beginning, in ancient Egyptian times, perfume was used for everything except to smell good. It was used to create magic, to attract love, to purify the home, to communicate with the gods, to cure and to cleanse the body. Even up until today, in some countries, you have that culture of perfumes being used to clean and purify – in Morocco, Algeria and Tunisia, for example. Even in the Middle East, where they know perfume better than anyone, perfume is still used as an object of power.’ Initio Parfums seeks to share the animalic potency and perfume’s role as an ‘invisible pheromonal force’ – but it does so via very beautiful fragrances, working with leading perfumers, including Constantin Gueros, Alexandra Kosinski, and the legendary Alberto Morillas and Maurice Roucel.
