Sun Bum Blonde Tone Enhancer is a purple pigment-depositing toning treatment that neutralizes brassiness and yellow tones in blonde, highlighted, gray, and silver hair — delivering a cooler, brighter, more salon-fresh blonde in a leave-in or rinse-out format. 4oz.Violet/purple pigments deposit onto the hair shaft to counteract yellow and orange tones using color theory (purple cancels yellow on the color wheel) — the same principle as professional toning treatments and purple shampoos, in a more concentrated, controlled formula. Enriched with Sun Bum's signature beach-lifestyle botanical complex including Banana Extract and Vitamin E for nourishing conditioning alongside the toning effect. Use as a leave-in treatment on towel-dried hair for gradual, controlled toning, or apply to dry hair for more intense pigment deposit. Gluten-free, vegan, paraben-free, cruelty-free. Sun Bum is a Cocoa Beach, Florida sunscreen brand built on the mission of protecting everyone who lives and loves in the sun. All formulas are oxybenzone-free, octinoxate-free, reef-friendly, gluten-free, vegan, and cruelty-free. Available at Beauty Riche with same-day shipping.