Inspired by nature. The King Eider is a large sea Duck that lives in artic and subartic marine areas The Only glasses in the World made by pure pearl, were nominated for optical frame category at Silmo d'Or 2013 Louis Vuitton Paris fashion week Men spring / summer 2013 models were wearing this exclusive and patented frame with a different design Frame: The exclusive, sustainable and eco-friendly Superlativa® multilayer made in Italy (wood, aluminum, pearl) Lens: Thermosetting PolymerFilters: Mazzucchelli sun filters made of CR 39 (thermosetting polymer)scratch-resistant, with superior optic quality, only internal non-glare treatment, base 6, thickness 1,9 mm(Category 3, Class 1 CE normative) The Brandless Luxury: our strategy nowadays is to deliver a quality/price ratio, a uniqueness and rarity, unequalled by notorious brands, compelled to much higher mark-ups. This is also why our products have a value that tends to appreciate over time.